How to Extract Google Maps Data: The Complete Guide (2026)

Google Maps is the largest local business database in the world. Restaurants, tradespeople, shops, professionals — every business is listed, whether they chose to be or not. For B2B prospecting, it's a goldmine.

But extracting this data isn't as simple as it seems. In this guide, we review every method available in 2026, their advantages, limitations, and which one to choose based on your situation.

The fundamental problem: the 120-result limit

Google Maps displays a maximum of 120 results per search. Search "restaurant Paris" and you'll get 120 results. Yet Paris has over 15,000 restaurants.

This limit is the central challenge of any Google Maps extraction. Every method must find a way around it — or accept incomplete data. For a deep dive into why this limit exists and what it means, see our dedicated article on the 120-result limit.

Method 1: DIY scraping (Python/Selenium)

The hands-on approach. You code a script that browses Google Maps, extracts listings, and stores results. This is the method favored by developers and technical profiles who want full control over the process.

Pros

• Full control over extracted data
• No dependency on third-party tools
• Zero software cost
• Complete customization of extracted fields

Cons

• 2 to 4 days of development minimum
• Residential proxies: $200-500/month for significant volume
• Dedicated server: $50-150/month
• Ongoing maintenance: Google regularly changes its DOM, breaking your CSS selectors
• The 120-result limit requires coding a geographic subdivision system (quadtree)
• A complete scrape of France easily costs over $400 in infrastructure

Setup time

Count 2 to 4 days for an experienced developer, and up to 2 weeks if you include the quadtree system, deduplication, and robust error handling. The first functional scrape rarely takes less than 3 days.

In short: the most flexible method, but also the most expensive in time and money long-term.

Method 2: Scraping tools (PhantomBuster, Apify, Bright Data)

These platforms offer pre-configured "recipes" or "actors" for scraping Google Maps. You enter a query, the tool does the scraping.

Pros

• No coding required
• Quick setup (minutes)
• Technical support available

Cons

• Same 120-result limit
• You must split searches into micro-zones yourself
• No automatic deduplication
• Often need 2 passes to extract emails
• Expensive at volume: Bright Data charges per result, PhantomBuster by the minute

Setup time

Configuration in 10-30 minutes. But manually splitting geographic zones and cleaning duplicates can take several hours for a large-scale extraction.

These tools work for small volumes (a few hundred results) but are ineffective for exhaustive extraction.

Method 3: Chrome extensions (DataMiner, Instant Data Scraper)

Chrome extensions like DataMiner let you scrape directly from your browser.

Pros

• Free or very cheap
• Very easy to use
• No technical installation required

Cons

• 120 results maximum, always
• No enrichment (emails, social media)
• Manual extraction, page by page
• No deduplication

Setup time

2 minutes to install the extension. But extraction itself is manual: count 5-10 minutes per search, and you are limited to 120 results each time.

Fine for a one-off extraction of a few dozen listings. Inadequate for serious prospecting.

Method 4: Pre-indexed databases

This is IBLead's approach (and a few competitors like Scrap.io). Instead of real-time scraping, the database is built upfront: all Google Maps listings are deeply scraped, cleaned, deduplicated, and enriched.

Pros

• No 120-result limit — the database contains EVERYTHING
• Instant results (no scraping wait)
• Cleaned and deduplicated data
• Enrichment included: emails, social media, phone
• SIRET matching available (France): CEO name, SIREN, APE code
• Technology detection on business websites (CMS, analytics, payments...)
• No technical skills needed: filter and export
• Database refreshed monthly

Cons

• Paid (subscription plans from $35/month)
• You depend on a provider

Setup time

Sign up in 2 minutes, first search immediately. CSV export or API connection in a few clicks.

Method 5: Google Places API (official)

Google offers an official API — the Google Places API — that lets you programmatically query its business database. It is the only method "authorized" by Google.

Pros

• Official and structured data
• Stable and well-documented
• No risk of being blocked

Cons

• 60-result limit per query (even worse than the 120 on the web interface)
• Prohibitive cost: $32 per 1,000 requests. For country-wide coverage, the budget easily exceeds $10,000
• No emails, no social media, no SIRET
• Requires development skills
• Restrictive terms of service (no long-term data storage allowed)

The Google Places API is suitable for one-off use cases (displaying results around a point on a map), but completely inadequate for building a usable B2B database.

Data quality: an often overlooked criterion

The extraction method is only part of the equation. The quality of the data you get is just as important as its volume. Here are the criteria to watch:

Deduplication

Google Maps contains thousands of duplicates: same business with name variations, same address with different listings, branches vs headquarters. A good tool must identify and merge these duplicates intelligently.

Data freshness

Businesses open, close, change address or phone number. Data older than 3 months starts becoming stale. IBLead refreshes its database monthly to guarantee maximum freshness.

Completeness

Having a name and address is not enough for prospecting. You need emails, phone numbers, the CEO's name, and the website. A tool that does not enrich the data leaves you with a file that is unusable as-is.

Legal considerations

The legality of scraping is a recurring question. Here is what you need to know:

• Google Maps data is public: it is accessible to anyone through a browser
• Scraping public data is legal in most jurisdictions (hiQ vs LinkedIn ruling in the US, similar case law in Europe)
• Google's Terms of Service prohibit automated scraping — but these terms do not have the force of law for public data
• Pre-indexed databases like IBLead protect you: the provider handles compliance, not you
• GDPR applies to processing personal data (emails, names): make sure you have a legal basis for your prospecting (legitimate interest for B2B)

By using a pre-indexed database, you avoid most legal risks associated with direct scraping.

Checklist: how to evaluate a Google Maps data provider

If you choose a pre-indexed database, here are the criteria for selecting the right provider:

• Geographic coverage: how many countries are covered? Does the provider cover your target market?
• Number of businesses: is the database exhaustive or partial?
• Enrichment: emails, phone, social media, legal data (SIRET)?
• Freshness: how often is the data refreshed?
• Deduplication: does the provider clean duplicates?
• Export format: CSV, Excel, API?
• Available filters: category, geographic area, rating, review count, with/without website?
• Pricing: monthly subscription? Cost per contact?
• API available: for developers who want to integrate the data into their own tools
• Support: responsiveness and quality of customer support

Summary comparison

Criteria	DIY	Tools (PhantomBuster...)	Extensions	Google API	IBLead
120-result limit	Must workaround	Yes	Yes	60 max	No
Technical skill	High	Medium	Low	High	None
Cost (all of France)	>$400/scrape	Variable, high	Free but limited	>$10,000	From $35/month
Emails included	No	Sometimes	No	No	Yes
SIRET / CEO	No	No	No	No	Yes
Technology detection	No	No	No	No	Yes
Data freshness	One-shot	One-shot	One-shot	Real-time	Refreshed monthly
Setup time	2-4 days	30 min	2 min	1-2 days	2 min

Conclusion: which method to choose?

If you need a few dozen listings occasionally, a Chrome extension will do. For small regular volumes, PhantomBuster might work. The Google Places API is suited if you need real-time data on a handful of specific businesses.

But if you're doing serious B2B prospecting — whether you're an agency, sales rep, freelancer, or growth hacker — a pre-indexed database like IBLead is the only solution that gives you complete, clean, enriched, and up-to-date data with zero technical skills.

With subscription plans starting at $35/month, it's far cheaper than a single DIY scrape of France. You save hundreds of hours of development and maintenance, for a result that is superior in quality and completeness.

Read also

• The Google Maps 120-Result Limit: Why It Exists and How to Get Around It
• Complete Guide to Local B2B Prospecting in 2026
• Google Maps vs LinkedIn for B2B Prospecting